The accountabilities of this role are:
Developing, managing, and designing layouts of communications such as presentations, newsletters, whitepapers, research papers, and brochures.
Owning and maintaining site analytics, metrics, and campaign reporting.
Manage and optimize marketing campaigns and run initiatives end-to-end on all performance channels.
Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity.
Define KPIs for campaigns and develop marketing plans accordingly.
fully understand the market goals of the organization and be set to accomplish the same within the predetermined deadline.
Review new technologies to keep the company at the forefront of developments in digital marketing.
Desired skills and experiences;
University degree in business, marketing, media, communication, or engineering.
Strong understanding of current online marketing concepts, trends, strategies, and best practices.
In-depth knowledge of SEO and AdWords programs.
Superior project and time management skills; excellent attention to detail.
Proficiency in different social media platforms and a proven track record building B2B brands via Facebook, Twitter, Instagram, and LinkedIn.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data.
Ability to be flexible and adapt quickly in a fast-paced, start-up environment.